There’s nothing worse than owning a nicely designed, informative, interactive site and never attracting and visitors to it. If your current webpage isn’t receiving much action, it’s time to start testing again.
You need to be aggressive when cultivating your website’s optimization. Frequent testing will give you quantitative metrics to gauge the success of your efforts.
Don’t just focus on increasing your traffic. That traffic needs to convert into conversion. While you may or may not have the best ideas for improving the areas where you fall short, time, money, and experience may be standing in your way. If this is the case, then use some of the available tools to help you get the job done.
Not every tool is extremely costly. (Although some of them are.) The best thing to do is take a look at your budget, consider your needs, and find a provider that can accommodate both.
Optimizely is an effective way of tracking the activity on your website. You can use these findings to determine which areas of the site your customers really like and which need to be improved. Rates range from $17 to $359 per month, varying on the amount of traffic your site receives. This gives small businesses the right to receive professional assistance without breaking their budget.
The costs of online tools and tracking metrics can add up after a while. As the extra effort starts to pay off, you need to restructure you budget to accommodate more monthly expenses. Click here to subscribe to the Professor Savings YouTube channel to make all this money talk make sense.