Dear Professor Savings fans,
I stumbled upon the ultimate donut ice cream shop. Hat tip to Hypebeast article After Handcrafted Ice Cream. Their secret sauce is a method to heat up donut bun all the while keeping the ice cream cold.
So let’s cover today the basic business premise using the SWOT method.
Strength: United States has a huge ice cream market. Who doesn’t love ice cream.
Weakness: Weather conditions. When it snows or rains, there will be less business. Another weakness is scalability. Growing up in the restaurant business, I learned from my father. It takes about six to eight months estimated to build out a shop and get all the permits approved.
Opportunity: In the United States, we love our desserts and ice cream is part of many consumer’s weekly consumption. According to Forbes, Americans spend $13.7 billion on ice cream.
Threat: Also it is not hard to replicate a bun and ice cream. Recipes are all over the world wide web.
So all the while we have business ideas, remember that an IDEA is not a BUSINESS.