After paying a developer to design and develop your website, you expect your customers to respond to that effort. But that isn’t happening. Why not?
A lack of calls to action may be the first change you need to make. Even if your website is wrapped in a fluffy bow, if it’s hard for your customers to get in touch with you or make a purchase, you won’t see any returns on your investment.
vCita and Setster are two great platforms for making a solid customer connection. Both companies help to facilitate valuable engagements with your customers through interactive contact forms, schedulers, and payment methods.
These types of tools are going to help you generate meaningful leads. To make sure you’re using them correctly, don’t forget to institute metrics to track their effectiveness. Try KISSmetrics or Crazy Egg to help with this.
Between hosting your site, soliciting help from customer contact specialists, and tracking their success with other metrics, dollar signs should be floating in your head. CLICK HERE to quickly subscribe to the Professor Savings YouTube channel to learn how to manage all of those extra bills and stay in business.