Push aside your products and business plan. What you need is to think about your brand first when you launch a new business. Product first thinking is already outdated, you have to develop a brand that customers loved.
The very first thing that an entrepreneur has to figure out is how to let customers love you. This is what Richard Branson and Steve Jobs did before producing their products. Provide reasons that make customers like your plans before writing any details of the business plans.
For those who are launching with a budget, Kevin Robert suggested to get a group of trusted people together and start brainstorming. All you need is passion, this will make a good start for your company.
You can also try to put your ideas on the internet first and get instant feedback from your customers. This is a cheap way to test your products. A good idea is always more important than costing, or other elements of your final products.
Finally, make your product irresistible. To achieve that you need to be looking at the purpose and dream. People always want to be something bigger than they are at the moment.
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