Why can Apple’s marketing so successful? John Sulley told you that’s because they sold experience instead of product. John said that Apple seldom show off the functions and equipment of its own product, instead they emphasis on maintaining an unforgettable experience for customers when they watch TV advertisement or even come to the store. He emphasized that’s why people remember Apple’s advertisement but not Samsung’s or Microsofts’.
What John saying is “experience marketing”. When Apple introduce Macintosh in a cryptic super bowl competition, John didn’t sell the technical characteristics of the product, instead he tried to tell audience what was going to happen on the product release date.
This kind of marketing technique is considered more often by entrepreneurs nowadays. In this competitive business world, you have to figure out your own way to beat competitors.
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