Creative way to launch financial education website
Dear Professorsavings Community,
We just launched its 90 Day Finance Bootcamp, and decided to take a creative approach to marketing by hiring the homeless from Golden Gate Park in San Francisco. The campaign is named beautiful homeless (#beautifulhomeless) is shared on the companies’s social media outlets from Instagram to Twitter.
We intentionally recruited homeless people because they best represented our target audience, people who wish they learn about finance education.
As the founder of Professorsavings.com, I also had to follow the principles of saving money. Both convenient and affordable, were also essential reasons I hired the homeless as well.
No super model catwalk attitude here.
The photos were shot at Golden Gate Park in San Francisco and the models were paid for their time and were given clothing.
As an immigrant from Hong Kong China, I know first hand how horrible it feels not to have money. I wished that whenI was in college at UC Berkeley they taught me about managing my money.”
According to a Forbes articles, the total amount of college debt is now 1.2 trillion dollars. Professorsavings.com (http://professorsavings.com) delivers finance education across all mobile platforms aiming to target the fifty
eight percent of Americans that own a smartphone. (source: Comscore)
Happy Financial Literacy Month
Photographer: Andrew Shum