When you check up the dictionary, perfection means the state of being complete and correct in every way. Yet is perfection truly good, for instance, for a brand?
If you think so you might have to rethink that. We always want great brands but not just good brands. Nonetheless, perfection is not always of help.
“A good plan executed today is better than a perfect plan executed next week.” said brand-building expert Denise Lee Yohn at Entrepreneur’s Ready to Launch event.
In the video Denise talked about what great brands know is stop waiting for perfection.
She further introduced the MVB model, comprising six elements, including:-
- what we stand for
- what we believe in
- what people we seek to engage
- what we offer
- what distinguishes us, and
- How you communicate your logo
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