Big search engines like Google and Microsoft’s Bing are constantly making changes in order to deliver the best search results to their users. So when it comes to optimizing your site for search, some tactics can improve your site’s rankings while others can actually hurt them.
Search engine optimization (SEO) determines how many people will be able to locate your website without you paying additional money for marketing and advertising. Bing, a Microsoft search engine, and Google are two of the world’s most popular options. If you don’t institute a tried SEO strategy, your website may be lost in the sea of search results.
Don’t publish duplicate content. Even if your business’ tagline is constantly posted throughout your site, Google can limit your search availability. If you’re reposting blog titles throughout the site, it’s viewed the same way. Google will label your site as low-quality and prevent it from appear in your audience’s results. Why? Its metrics will assume that since your content is duplicated, it’s likely that users have already seen it.
So vary your taglines, About Us information, and other content from site to site. If you keep things unique, you won’t damage your SEO ranking. You can get assistance with increasing your site’s SEO visibility by hiring a professional content creator to take a look at your results and decide how to improve them. CLICK HERE to subscribe to the Professor Savings YouTube channel to learn how to find the extra money in your budget to carry these costs.