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How to make your logos impressive?

I believe logos like McDonald’s and Coca-Cola have made an indelible imprint on your mind since you were still holding your mum’s hand. How can you turn a simple logo into something that’s impactful and a permanent part of the cultural lexicon?

Simplicity is the key. Think about Apple. Simplicity makes people remember it easily. A striking black and white sometimes may be better than a rainbow.

Make it consistent with your brand and ensure it lines up with the message and values you would like to impart to your customers. Otherwise the logo will not meaningful enough for people to remember.

A final, more business-like tip would be getting feedback through market testing, surveys so as to test the impact of the logo.

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