How to make customers come back and back and back for your company? Well an overwhelming number of entrepreneurs or CEOs believe that aggressive sales and pitching mean higher customer loyalty. As explained by marketing experts Brad Smith and Ezra Firestone, this is simply not the case. Instead, they offer us 2 essential engagement techniques to improve customer retention. Here we go:
1. “It’s not about how good your service is. It’s about how engaging you are.”
How to be engaging? Having giveaways, gamification, photo contests are a few examples. Another important technique is to create relevant content to customers beyond the products we are selling. This makes people remember us.
2. Use the right strategy
Customer satisfaction is not everything. Make sure the strategies you are using are adding value to your company and customers’ lives in the right way.
For more insights, check out this short video.
To know new ideas in life and make yourself money to accomplish your dreams, click to subscribe to Professor Savings. This YouTube channel will provide you with daily money saving tips. With some extra cash in your pocket, you give yourself more options and resources. And Check out our Best Home Budgeting Tips!