Targeting the social media like Facebook and Twitter would be one common thing for nowadays’ entrepreneurs. Yet are you targeting them right? Read this article to see what things are you not doing enough.
Experts recommended that allow platform for people to share about what they feel about the company. Don’t stifle that freedom. In respond to this you could even have an entire support team to respond questions coming from customers to take heed of their needs. Also, within the company you could encourage employees to talk about and share about the news and events of the brand.
On the other hand, teach your employees about the brand and benefits of the brand, so that when your employees as ambassadors are representing the brand, they could give genuine advice to the customers. Be consistent with the brand is key as it persuades customer into believing the value of your brand.
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