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Let former Apple and Pepsi CEO tell you what to do in marketing

The social media has always been impactful in our daily lives, and is so in shaping the marketing industry by allowing customers to communicate with one another freely and share genuine opinions about a product. For people who wants to stay sharp in business, you’ve got to be fast in adapting to this shift.

Many established businesses may have been wrong in not focusing to customers and smart data. This is not something a great marketer like Sculley would recommend.

What Sculley recommends is zeroing in on the customer’s need. This strategy has proved to be successful in stories such as Uber and Airbnb. Organic word-of-mouth advertising is still invaluable in nowadays. As there’s nothing more persuasive than referrals from a satisfied customer.
Watch this video to see what Sculley have to say.

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