Take note from the way Taco Bell has managed to create lasting connections with customers, fans, and other major brands.
The fast-food chain has decided that salesy content is a great way to drive people away from the company. In order to build their relationship with customers, they chose to humanize the way they promote their brand and connect with the customers
They altered their social media approach and focus on authentic interactions with real fans. From Facebook to Twitter, the transformation has proven to be a big hit.
Emphasis on fun, genuine content has attracted a major response. Taco Bell tries to keep the content fresh and unique across all the social mediums. Sales is the goal but you’ll see substantial success when you set your sights on the long run over immediate gratification. Click here to subscribe to the Professor Savings YouTube channel to identify how to create an appropriate advertising budget for your company.