You’ve decided on an awesome topic and spent the time to compose your thoughts. After a bit of trial and error, you ended up with and informative and engaging email but, for some reason, you aren’t getting any responses. Here are some tips to get that response you’re looking for.
Stay on topic. Try to avoid venturing off to multiple subjects. If the recipient of your email can’t respond to everything you’ve mentioned, it’s likely that they’ll put the email aside until later. Even worse, they just might forget to get back to it. Make it simple to respond, and you’re much more likely to get one.
Depending on who you’re sending your message to, you may want to hire a company to track the messages for you.
They can tell you what types of headlines your customers engage with and how many actually follow through with your call to action.