We all know the business world is a noisy one and whoever gets to be the loudest could draw the most attention. But the fact is that getting media attention may not seem to be a effective process in terms of expanding your business. To maximize your productivity and value time, a renowned editorial director Ray Hennessey points out the importance of targeting niche trade publications first to get the word out about your business and build a name for yourself.
Think of Apple, they were certainly the first mover in bringing the humanity into the smartphone era and everyone now perceives Apple as a pioneer in the market. So always focus in surprising your clients as most people are smarter than you think of, they won’t buy your products just because of some fancy advertisements with a few hot models or whatever.
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