You want to get new sales, yes this is true. But there’s something more important than attracting as many people as possible. You want those customer relationships to count.
Honor the relationships that you’ve already formed. You can market as much as you want but if those new customers don’t hear good reviews from the customers you’ve already had, you’ll be in a worse position than you started.
Word of mouth is a true killer. Be sure to personalize your interactions. Don’t get caught sending generic follow-ups to customers. Let them know that you value their business and you’re actively working to improve for their benefit.
Your existing customers have so much to offer you. They let you know what your target market needs and how they prefer to find you. If you use this information wisely, you’ll be able to make those customers even happier and wow your new customers the first time around.
There are services that offer statistical tracking for these types of metrics. In your already busy schedule, it may be a wise investment. However, they aren’t free. Every business owner can stand to learn how to enhance their financial profile. Click here to subscribe to Professor Savings in order to get industry insight from the professionals.