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How To Drive Social Engagement

Log on to the Internet to watch a video, look at pictures, or even read an article and you’ll notice a group of little social media buttons. We all know the “F” for Facebook, and Twitter’s icon, but now more and more Pinterest links are popping up.

Pinterest encourages brand engagement better than any other social platform. Facebook and Twitter focuses on having the most followers but Pinterest supports a stronger brand-audience interaction.

While your target market is pinning their most passionate interests, coming across your pins increases the likelihood of them exploring your offering. You aren’t pushing for emotionless likes, you’re exciting your audience by organic intent.

Popular pins spread like wildfire. Have you created the proper metrics to measure the success of your social media marketing? Are you ready to accommodate an increase in traffic? Have you worked out the best way to manage this spike in revenue? Click here to subscribe to the Professor Savings channel on YouTube. It’ll help you create effective answers to all of those questions.



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