Emotions compel people to act. If you can pull at your customer’s heartstrings, they can be putty in your hands. Reach out to them on a sentimental level and show them how your product or service can make their lives better.
Nir Eyal, author of Hooked: How to Build Habit Forming Products, tells that you need to start with a trigger. Either external or internal, these triggers compel your user to act. Physical call to actions and direction aren’t as effective as emotional, or internal, triggers.
You don’t have to tell the customer to act, they’ll convince themselves. If you create a product that solves your audience’s needs while keeping them emotionally attached, you’re much more likely to be met with success.
One sensitive topic for today’s audience is their finances. Maybe you can create a product that solves some of their money problems. For some extra inspiration, CLICK HERE to subscribe to the Professor Savings channel on YouTube. You’ll get firsthand knowledge for industry leading financial gurus.