Is being controversial good or not for a business? Perry Marshall, author of 80/20 Sales and Marketing, said that an effective way to transform ordinary customers into loyal and passionate fans is by producing controversies about your brand. This of course comes with some risks. Some people might be scared off because of the polarizing effect. But holding a neutral stance on every issue will just make your fan lose interest in your brand. Just remember the rule: an effective sales or marketing message will always make someone angry.
Check out the video to find out how to send controversial messages the right way.
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