Launching websites seem to be a must-have for all businesses now. What are the common mistakes to avoid in building a website? Here are some extract of expert advice from Entrepreneur.com :
1. Ignoring User-friendliness
Optimizing user experience is essential. Think about what kind of device the website is going to function and how its functionality is conducive to e-commerce.
2. Not Deciding On The Core Branding Messages In Advance
The website should reflect the core branding messages of the company. Business owners should decide on the core branding messages and pick the essential elements that tell the brand story. Only till THEN should they start designing the website. If they don’t do so, they need to constantly redesign the whole website afterwards.
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