Swagger is the only thing standing in the way of an unforgettable customer experience and a dime-a-dozen visit. Swagger=Sales. That’s what you want right? If you haven’t figured it out by now, swagger is your brand’s personality. It’s how people feel when they come in contact with you.
If you provide the swagger, the customers are going to be ready to commit to the sale. You need the right employee to lock it in. This comes through the sales training. They need to feel confident when interacting with your customer. This gains the customer’s trust.
You have very little room to mess that initial interaction up. But if you do it well, it’s likely that customer will come back and come back with more customers. Lock in the sale and follow up to make sure the customer knows that they’re valued. Again, this relies on a great sales department.
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