WWSJD. Are you unfamiliar with that acronym? “What Would Steve Jobs Do?” is how Patrick O’Neill makes the best decisions for his business.
Entrepreneur magazine’s Entrepreneur of 2013 wouldn’t settle for mediocrity when developing his product, the olloclip. The multi-feature mobile camera lens attaches to Apple mobile devices. Before deciding on the final product, he always questioned how the leading mind behind Apple would feel about it.
He continued to scrap ideas until he was completely satisfied. His devotion to perfection paid off when Olloclip made its way to shelves inside of Target and Best Buy. Now a multimillion-dollar brand, it’s safe to say that Patrick’s efforts have paid off.
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