Have you ever pondered about why certain brands are so successful while some are not?
Actually, all great brands are small start-ups at some point.
To keep things simple, a brand is a trust mark. When I travel to Mexico, I reach for a Coca Cola as oppose to a cola brand that I do not recognize since I assume Coca Cola has passed a set of quality assurance. As a result, I will need to pay a premium for that product.
“ Be so distinct so that people either love you or hate you” said by Denise Lee Yohn, a brand-building expert. The following article will explained why best brands work so well – because they understand their market so well, and they know they never have to chase their customers so well.
Big brands stay committed.
Their founders were very clear of the kind of brand they are going to develop.
They are very careful about what they do and what they want to do. It is because the greater the company the bigger the possibilities to screw it up. The bigger the pressure to chase sales, the more likely you start to lose focus.
One suggestion is stay away from temptations and set your priorities regularly.
Remind yourselves of the core brand aspirations and stick to them relentlessly. In this way, people will come to know what your brands stand for and what they are trying to deliver.
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